Even though every organization depends on information, only sparse of them use it as efficiently as possible. DataFlux Master Data Management helps in turning information management onto a totally new level of effectiveness.

We live in the times which every organization depends on lots of information in. Understanding the customers' needs is crucial - we have to know as much as possible about the ones who decide to buy our products. But what do we do with the knowledge we grab? Don't we forget it quickly, considering it just a minor detail against the whole of demands? Master Data Management solutions help us keep all the useful information in mind whenever it seems to be needed.

Master Data Management solution by DataFlux helps its users with increasing the revenue they get from their investments. By paying more and attention to customer relation and data, users can see their business from another point of view. The POV which - simultaneously - guarantees them the increase of revenue returned from the investments in data management. Simultaneously, Master Data Management system helps with reducing the risk in business and - still in the same category of advantages - allows to discover diverse opportunities faster.

Additionally, an efficient MDM solution which DataFlux Master Data Management definitely is, influences on enhancing the relationship between the organization and its customers and partners.

DataFlux MDM vs. increasing complexity of data

Today's organization have to struggle with more and more sophisticated requirements in data management. The key, there, is to use the maximum of the potential hidden behind the volumes of data. That wouldn't be possible if not an access to all the organization data. DataFlux Master Data Management solution provides its users with a single and unified view of the data which originates from multiple and - often - widely differentiated data sources. What it results in are decisions which can be better motivated and - therefore - more efficient. To achieve this goal, DataFlux Master Data Management solution coordinates the spread of information across the organization ensuring that each and every user gets exactly the data he needs, when he needs it, and in the style he prefers.

Quality on phased approach

The DataFlux specialists have paid a lot of attention to quality while preparing the Master Data Management solution. Thereupon, they decided to divide the approach to data into a few phases what leads to significant quality increases. All in all, the goal was to provide data which is cleaned, de-duplicated and - finally - enhanced. As a consequence, the distinguished phases are as follows:

• The first step is to distinguish and place the key core reference data in the middle of attention.
• Once it's achieved, a shared repository may be built basing on accurate data.
• The next step, then, is mastering the reference data within the previously built shared repository.
• With reference data mastered, it's necessary to collect the metadata and turn it into a cataloged resource which can be easily accessible.
• Once all the previous steps are completed, it's possible to enable data governance across the whole of the organization.

DataFlux Master Data Management resources

http://www.dataflux.com/Solutions/Technology-Solutions/Master-Data-Management.aspx - an introduction to Master Data Management published on the official website of DataFlux isn't what one could dream about, nonetheless it should be considered a choice for the very beginning. Here is what every user requires to know the fundamentals of Master Data Management solution by DataFlux. However, if one happens to dive deeper into the DataFlux website, he could find quite a lot of useful information about the used technology, for instance.

http://www.dataflux.com/Login.aspx?ReturnUrl=%2fResources%2fDataFlux-Resources%2fWhite-Paper%2fGetting-Started-with-Master-Data-Management.aspx - here is quite an interesting position considered in the DataFlux "Knowledge Center". The white paper is devoted to beginning the work with Master Data Management solution, nonetheless only its first few paragraphs are accessible immediately. To read the rest of the white paper, user is constrained on registering to the Center, but that's worth spending a while. There is quite a lot of other materials there which also may be considered useful. They can be found there (http://www.dataflux.com/Resources/DataFlux-Resources/Resource-Library/Resources-by-Solution/Master-Data-Management.aspx).

http://mdmbook.com/?page_id=14 - here is an example article from "the Portal for Master Data Management". DataFlux specialist, Daniel Teachey, explains transparently what's the relation between Master Data Management with data quality and organization Business Intelligence solutions. But this one isn't the only article which is worth reading there - it may be suggested to check the other notes too, as the whole website is treated as an addition to a very good (and expensive, though) book by David Loshin devoted to Master Data Management area of interest.