Each organization bases on larger and larger volumes of data which - simultaneously - are more and more difficult to keep in order. The uncontrolled gaps and orders lead to efficiency decreases and Informatica MDM Solution's role is to ensure that the data crucial to the organization gets everywhere it's needed.

There are thousands of different ways which data can turn useless in. Today's organizations need not only to have data, but also to have it timely and accurate. Transparent, de-duplicated, organized, so on and so forth. Everything it leads to is turning separate volumes of data into logical wholes. In a very few words, that's just the role of Master Data Management. Informatica MDM Solution - being one of the most common Master Data Management products - ensures the highest level of efficiency in MDM. By providing its users with an access to organization's most meaningful data (the title master data), Informatica MDM turns business challenges onto the first place in the priorities hierarchy.

If dived deeper into details, one could discover at least a few particular goals which Master Data Management (the solution by MDM) helps achieving. For instance, it's increasing a revenue. MDM allows to maximize the account penetration with up-sell and cross-sell offers. It also is increasing the profits by tracking the customer value constantly and - therefore - delivering appropriate services to him. These are only the example goals which - if followed with increasing the efficiency of decisions (by motivating them with bettered and bettered data), compliance supporting, improving efficiency (by eliminating the gaps and conflicts, for instance), and lowering the total costs of ownership - illustrate the general set of Informatica MDM Solution appliances.

In practice, Informatica MDM Solution:

• uses a flexible and proven approach to Multidomain MDM - the technology which is a step further into Master Data Management. It allows users to begin with any domain and - then - to add another ones in proportion to growing business needs. Thank to the solution's high flexibility and scalability, it's neither time- nor money-consuming to change the approach.
• provides the primary configuration which can be further expanded and customized. By enabling efficient data profiling, data integration, data quality, MDM, and data services, it allows users to solve urgent business problems almost immediately, without a need for adjusting the system with time-consuming hand coding.
• allows users to solve problems connected anyhow with MDM - that's another advantage originating from scalability and flexibility.
• increase the return of investments in technology - increased agility and speed turn business onto a totally new level of management.
• helps accelerating the "time to value" and lowering the TCO - only from three to six months are needed to implement an efficient MDM system within the organization.

Informatica MDM Solution features and benefits

Informatica MDM Solution - besides its technically specified goals - is used for solving business problems at most. However, it only seems so simple. Once these problems often are truly complicated, the solution enables multiple modeling capabilities so that each and every problem could be described from scratch, through its domains and dimensions, to the very details. What it results in is facilitated problem solving, more efficient control and lowered risk by updating business rules due to changes in master data models.

The attention is also paid to recognition capabilities. Informatica MDM provides the highest scalability benchmarks what allows to identify the duplicate master data as quickly as possible. Simultaneously, the search time has been accelerated by using different language and character sets suitable to the kind of the business.

Besides the ones described enough, critical features of Informatica MDM are:

• increase of the trust in most important business master data,
• keeping the history intact,
• improved auditing capabilities,
• improved insight into the dependencies between master data,
• data governance support,
• cost reduction.

On the other hand, what business users of Informatica MDM can benefit from are:

• deepened account penetration, improved profits and increased customer satisfaction, and an ability to uncover diverse new business opportunities - all these things influence on the increase of revenues what's connected, in short, with enhanced customer acquisition and retention,
• account coverage optimizing and business process optimizing which influence on leveraging the efficiency of operations across the organization,
• simplified regulatory initiatives compliment, enhanced risk management, and capital reserves optimization - the factors which increase the efficiency of data governance,
• speed to value acceleration followed with multi domain MDM acquisition,
• holistic view allowing to understand the combined companies better,
• accuracy, reliability, and data timeliness increases to boost the confidence in decision making processes,
• business analytics productivity boost.

Informatica MDM Solution resources

http://www.informatica.com/products_services/mdm/Pages/index.aspx - here's a part of the official website by Informatica devoted to Master Data Management solution. Here's an interesting overview included and followed with well explained features, benefits, and services. In a very few words, there is everything what a beginning user could consider worth interesting and reading. Unlike many other websites, this one contains relatively a lot of concrete information about the solution and - therefore - can be considered useful even to those more advanced users as well.

http://www.informatica.com/INFA_Resources/br_mdm_tech_7159.pdf - here is something between a data sheet and an article. All devoted to Informatica MDM Solution, the brochure - as the ones in Informatica used to call it - can be considered quite a comprehensive introduction to the solution. Even though there is relatively a lot of details, even the very beginning users couldn't feel lost among the volumes of data - each and every details is well explained there. What's an another advantage of the brochure is quite a high number of illustrations which are attached. They help in understanding the text noticeably.